Representations of Latinos in the Media

Policy Value:

  • Media (electronic, print and social media) frame the lens through which we see the world and interact with our communities. It is important that Latinos are represented positively and realistically to serve as role models for youth.

2014 Policy Platform:

  • Promote cultural understanding and knowledge of the Latino community by the mainstream English-speaking media

  • Encourage media advertisers to increase the percentage of advertising dollars spent with Latino media

  • Increase Latino representation in management, among on-air personalities, in programming, in news rooms, and as columnists in local media outlets

  • Encourage candidates for elected office to commit a commensurate amount of their media funds to, at the minimum, match the minority demographic percentage in their district to minority-owned media outlets